Privacy Policy
Sentrust Corp ("Sentrust," "we") provides a digital open-house sign-in and feedback service for real estate agents. This notice explains how we collect, use, disclose, sell, and share the personal information of California residents under the CCPA/CPRA.
1. Notice at Collection
At an open house you may complete up to three forms: a sign-in form (your contact details), a separate feedback form (anonymous ratings/comments), and — only if you choose to enter the prize drawing — a separate drawing-entry form (your email). We share your contact information from the sign-in form with the listing agent so the agent can follow up with you (you may opt out — §4, §8). We do not sell your information for money.
2. Our role vs. the agent's role — who contacts you
We operate the platform and the forms. We do not call, text, or email visitors for marketing. The listing agent is a separate business that independently decides whether and how to contact you — including any prize notification or follow-up. When we pass your contact details to that agent for the agent's own use, we treat that transfer as a "sale"/"share" under California law, and you may opt out. The agent is responsible for its own communications and for complying with telemarketing and anti-spam laws.
3. The three forms, and how feedback stays anonymous
- Form 1 — Sign-in: collects your name, phone, email (optional), and any optional fields the agent enables. This is your identity.
- Form 2 — Feedback (separate form): collects anonymous ratings and comments about the property. It does not collect your name or contact details, and is stored separately from your sign-in.
- Form 3 — Optional drawing entry (separate form): if you choose to enter the prize drawing, you provide your email (and name) here, on a separate page reached only after you complete the feedback. This entry is stored separately from your feedback answers, so your contact details are never linked to what you said. If you win, we use this contact to notify you and deliver the prize, and may share it with the listing agent solely for prize fulfillment.
- The result: your feedback content is not connected to your identity in our systems. The agent receives only aggregated sentiment and de-identified comments — never feedback tied to a person — and results are withheld until a minimum number of responses is reached so individuals can't be singled out.
4. Sale / sharing
The only "sale"/"share" is the transfer of your contact information to the listing agent for the agent's follow-up, and this is governed by your contact-consent choices at sign-in (see §9): if you leave the optional contact-consent boxes unchecked, we do not share your contact for marketing. Your anonymous feedback, sensitive information (we don't collect it), and the data of anyone under 16 are not sold or shared. Opt out anytime — see §8 — including via the Global Privacy Control (GPC) signal, which we honor.
5. Categories of personal information (CCPA)
| Category | Examples | Sold? | Shared with agent? |
|---|---|---|---|
| Identifiers | name, email, phone, IP | No | Yes (per your consent) |
| Customer records (§1798.80(e)) | contact details | No | Yes |
| Commercial information | property interest, timeline (optional) | No | Yes |
| Internet/network activity | device, browser, form usage | No | No |
| Geolocation | coarse (from IP only) | No | No |
| Sensitive personal information | not intentionally collected | No | No |
6. Purposes of use
Operate the sign-in/feedback forms; produce reports for the agent; share contact info with the agent (per consent); administer the optional drawing; secure, maintain, and improve the service; comply with law.
7. Retention
Contact info: 24 months from collection or until deletion requested. Consent/opt-out records: 5 years. Drawing records: per the Official Rules. Anonymized/aggregated feedback may be retained indefinitely as it no longer identifies you.
8. Your California rights
Rights to know/access, delete, correct, opt out of sale/sharing, and non-discrimination. To exercise: email privacy@sentrust.ai or use sentrust.ai/privacy-request; we respond within 45 days (one 45-day extension). Authorized agents permitted with proof. Opt out of sale/sharing via our Do Not Sell or Share page, by leaving the optional contact-consent boxes unchecked at sign-in, or via GPC. We apply opt-outs within 15 business days.
9. Communications & opt-out
Because the agent contacts you (not Sentrust), your optional contact-consent choices at sign-in control whether and how. The sign-in offers optional checkboxes — for example, to be contacted about this property, and/or about this and similar homes, including automated/AI messages. If you leave the boxes unchecked, we do not share your contact with the agent for marketing. You can change your mind or opt out anytime by replying STOP to the agent's texts, unsubscribing from the agent's emails, or emailing us at privacy@sentrust.ai; we will flag your opt-out to the agent and stop further sharing.
10. Financial-incentive, "Shine the Light," CalOPPA, minors
The optional drawing is a financial incentive — see the Financial Incentive Notice. California residents may make a once-yearly "Shine the Light" request to privacy@sentrust.ai. This is our conspicuous online notice (CalOPPA); we honor GPC rather than inconsistent "Do Not Track" signals. The service is for adults 18+; we don't knowingly collect data from minors and don't sell/share it.
11. Website visitors & agent account signups
Separately from open-house Visitor data, we collect information from real estate agents and others who contact us or sign up on our website (for example, the "Start free" form): your name, brokerage, email, and optionally phone number, plus anything you volunteer. We use it to create and support your account, generate your QR sign-ins and reports, respond to you, and — if you opt in — send occasional product updates. We do not sell this information. Your use of the Service as an agent is governed by the Agent Subscription Agreement. To access, correct, or delete your account information, email privacy@sentrust.ai.
12. Cookies & tracking technologies
The Service does not use tracking cookies, advertising pixels, or cross-context behavioral advertising technology. We measure site traffic with Cloudflare Web Analytics, a privacy-preserving tool that does not use cookies or any persistent client-side identifier and does not track you across sites. Because we do not collect information via cookies, no cookie-consent banner is currently required. If we later add a tool that does use cookies (for example, an advertising pixel, embedded video, or session-replay tool), we will update this notice and add a consent mechanism where required.
13. Security, changes, contact
We use encryption in transit and at rest, access controls, and least-privilege practices, and we sign data-processing agreements with our vendors (including Tally as a processor). We'll post a new effective date for updates. Sentrust Corp, 225 S. Ivy Ave. #2444, Monrovia, CA 91016 · privacy@sentrust.ai.
See also our Terms of Use.